As a Senior User Experience Researcher with over four years at Bupa, I specialise in employing diverse UX research methods, including qualitative and quantitative approaches, to enhance the My Bupa app. Collaborating closely with product, service, and design teams, we address complex problem statements, prioritize initiatives, and refine customer journeys for improved user experiences. Through engaging presentations to senior stakeholders, our research has influenced key roadmap decisions and highlighted the impact of user-centered design.

My professional journey spans over eight years in user experience research and over 15 years in design. I am deeply committed to solving intricate challenges with creativity and a collaborative spirit, always ensuring business objectives align with user needs. By mentoring teams in research methods, I contribute to fostering a culture of continuous improvement and innovation in digital experiences.